vipps.no

Vipps is a finance app for mobile payments, with over 3 million users in Norway. In 2018, they merged with BankID and BankAxept to streamline digital payments and identification. They got a new shared brand platform and needed a new website to showcase all their products and services. The website primarily catered to private individuals seeking troubleshooting assistance and potential business customers exploring Vipps’ offerings. Emphasizing user-friendly design, we prioritized help and product clarity.

The Vipps brand platform, with key words such as ‘world-class simplification’, ‘everyday magic’ and ‘collaboration’, became a natural starting point for our concept and working principles. To help people solve their tasks as quickly as possible, we worked by the principle of subtracting rather than adding; both in structure, content and layout. The navigation lets people make simple choices based on what they are looking for, so we can give them the answer they need.

Delivery
Website

Year
2019

Client
Vipps

My role
Design

In collaboration with
Dag Helge Scott – UX design
Jorunn Aarvik – project manager
Susanne Egset – content
Mari Brenli – content
Audun Rundberg – frontend
Eskil Nordland – frontend
Jostein Magnussen – strategy
Tom-Tom Erik Isaksen – project owner

Company
Netlife

Credits
Backend development: Vipps

Brand identity, illustration, animation: Scandinavian Design Group

About

Work

Contact: marte@veys.no or linkedin