Mattilsynet

Mattilsynet, the Norwegian Food Safety Authority, has an important mission. They are to secure the future for people, animals, and nature, and work with the entire value chain – from soil and fjord to table. Their old visual identity was from 2004. Since then, both Mattilsynet and society have changed, and the identity did not meet today's requirements. After updating the strategic platform, we worked on a new visual identity which would be the foundation of their design system and development of both digital and analogue services.

The goal for the new identity (and logo symbol) was to convey the breadth of Mattilsynet's mission, management areas and fields of expertise. It should also show that they work with food systems and sustainability, and that they work together as one team. They aim to assist and guide their users in a simple and clear way, to make it easier to do right.

Delivery
Brand strategy, visual identity, website, illustrations

Year
2021–2024

Client
Mattilsynet (Norwegian Food Safety Authority)

My role
Brand strategy, design

In collaboration with
Cecilie Berg Børge-Ask – brand strategy and design
Gøril Torske – design
Kari Sylvelin Strand – team lead
Ingunn Gråbergsveen – strategy
Marianne Heggum – brand management

Company
Netlife

Credits
Brand photography: Øivind Haug
Web development: Item

The identity was soft launched at the end of 2023, and will be rolled out over the coming years.

About

Work

Contact: marte@veys.no or linkedin