Marte Veys Berg | graphic design & more


Mattilsynet, the Norwegian Food Safety Authority, hadn’t adjusted their visual identity since it was formed in 2004. Since then, both Mattilsynet and their needs have changed. The visual identity lacked strategic grounding and did not meet current requirements, including universal design. After updating the strategic platform, we worked on a new visual identity which would be the foundation of their design system and development of both digital and analogue services.

The goal for the new identity (and logo symbol) was to convey that Mattilsynet works “from fjord and soil to table”; showing the breadth of their mission, management areas, and fields of expertise – plants, fish, animals, and foodstuffs. It should also convey that they work with the entire value chain, food systems, and sustainability, and that they work together as one team towards a common goal. They assist and guide their users in a simple and clear way, to make it easier to do right.

What: Brand strategy, visual identity, website
Year: 2021–2023
Client: Mattilsynet (Norwegian Food Safety Authority)
Company: Netlife

My role:
Brand strategy, design

In collaboration with:
Cecilie Berg Børge-Ask – brand strategy and design
Gøril Torske – design
Kari Sylvelin Strand – team lead
Marianne Heggum – brand management
Ingunn Gråbergsveen – strategy

Item – web development

Brand photography by Øivind Haug

The identity was soft launched at the end of 2023, and will be rolled out over the coming years.

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